The median audience for Wired sits at about 40 years old for both men and women (Pocket Piece 2016). According to their media kit, the majority of their audience (41%) is made up of 18-34 year olds. Also, over half of the readership has graduated college and 75% of their audience is employed. This seems as though the readership is split down the middle in many aspects. While nearly 40% of the audience is 18-34, there is another 49% that’s 35 or older. In the same respect, with the 52% that have graduated college, there is also 48% that are either still in college or do not attend. An advertisement that highlights the type of audience that frequents the magazine is the Bulova ad displaying a high end watch. Seems to lean towards targeting the older population.