The Air Force Magazine has a total circulation of 99,000, according to the Air Force Magazine media kit. The two biggest groupings within this audience are active duty military and retired military; as opposed to spouses, cadets, guard & reserve, former military, and those with no prior experience. As far as active duty military, they are composed of a dominant 72% white male audience. The retired military audience has no concrete numbers, but according to the U.S Department of Veteran Affairs, the most populated age group of retired military personnel is from 55-74. Some of their ads seem to reinforce this type of demographic with vision insurance and credit card ads.