Magazine Analysis: Air Force Magazine

Audience

The Air Force Magazine has a total circulation of 99,000, according to the Air Force Magazine media kit.  The two biggest groupings within this audience are active duty military and retired military; as opposed to spouses, cadets, guard & reserve, former military, and those with no prior experience.  As far as active duty military, they are composed of a dominant 72% white male audience.  The retired military audience has no concrete numbers, but according to the U.S Department of Veteran Affairs, the most populated age group of retired military personnel is from 55-74.  Some of their ads seem to reinforce this type of demographic with vision insurance and credit card ads.

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Magazine Analysis: OZY

Magazine Analysis #2

OZY

Audience

OZY reports to have about 20 million monthly viewers visit the site.  The target audience seems to be very varied.  There are a lot of different segments that can appeal to many different demographics.  The overall aim, though, seems to be for a slightly older audience, starting at about the age of 24 and stopping at about 36.  There is a lot of political news on the site.  They have a segment called the “Presidential Daily Brief” which is a breakdown of all the news that would be most important for the president to know.  Along with a political crowd, they also strive to appeal to the avid current events fan.  Articles like “The Intersection of Tech and Church” supports this claim.  There are some aspects of the magazine that definitely try to speak to the younger audience.  They have streaming service advertisements like Hulu within the website.  This shows that OZY does expect a younger viewership to visit their magazine.  For the older audience, they boast ads such as JP Morgan Chase & Co.

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Magazine Analysis: Wired

Audience

The median audience for Wired sits at about 40 years old for both men and women (Pocket Piece 2016).  According to their media kit, the majority of their audience (41%) is made up of 18-34 year olds.  Also, over half of the readership has graduated college and 75% of their audience is employed.  This seems as though the readership is split down the middle in many aspects.  While nearly 40% of the audience is 18-34, there is another 49% that’s 35 or older.  In the same respect, with the 52% that have graduated college, there is also 48% that are either still in college or do not attend.  An advertisement that highlights the type of audience that frequents the magazine is the Bulova ad displaying a high end watch.  Seems to lean towards targeting the older population.

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